Nigeria has been ranked among the top ten African brands by global valuation consultancy organization Brand Finance, in its latest survey which measures the impact of a country’s reputation and image on investors.
South Africa was named as the most valuable African brand followed surprisingly by Egypt which shrugged off the turmoil and negative image that followed the ousting of former president Hosni Mubarak, while Nigeria also maintained its 2011 position, as the third most valuable brand in Africa.
Other nations that made it to
the top ten include Morocco, Algeria, Angola, Tunisia which were ranked four, five, six and seven respectively; and Ghana and Ethiopia which came in ninth and 10th respectively.
The survey, which was done by Brand Finance’s global network of offices, combines a wide range of economic, demographic and political factors to determine the ranking.
The research investigates the value drivers of a nation, for instance, what a nation is worth, how it generates value and what the year- on – year change is, in the value generated.
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